About TrackElf

TrackElf — Empowering expiry-free retailing

TrackElf brings AI-powered expiry tracking and operational tools to the vape industry — built by people who know the industry, for people who live it.

Our Story

Where vape expertise meets AI engineering

TrackElf was built by a team that understands the vape industry from the inside out. Our founders combine deep know-how across vape channels — retail, distribution and wholesale — with hands-on backgrounds in vape product design, R&D and manufacturing, plus deep expertise in software engineering and applied artificial intelligence.

We have also built cloud platforms and AI systems that move information in real time. TrackElf is where those two worlds meet.

TrackElf team collaborating around a table
Industry Landscape

The State of the Vape Industry

For retailers, the cost of expiry is real and recurring. Vape products carry a limited shelf life, and shops that guarantee quality to their customers must discard stock once it passes its window. Too often, those products are discovered too late — not because staff are careless, but because there has never been a simple way to see, batch by batch, what is ageing and what is approaching its deadline. Every discarded unit is margin that should have stayed in the business.

For distributors and wholesalers, the challenge sits upstream. As vape regulations tighten market by market, promoting and moving product through channels has become harder and less predictable. Inventory is harder to forecast, promotions are harder to target, and the connection between supplier and shop grows slower. The entire industry pays for this friction.

Vape shop counter serving a customer
What We Do

Digital clarity on both sides of the counter

For retailers, ExpiryTrack™ turns any mobile phone into an early-warning system. Log each batch by the date it arrives, and ExpiryTrack shows you — days and weeks in advance — exactly which stock is nearing its expiry window. Shops can rotate intelligently, promote ageing stock first, and stop throwing away money.

For distributors and wholesalers, TrackElf applies AI across the operations that consume the most time. OperationTrack™ synchronises multi-store teams, roles and inventory in one live system. AI Customer Service Agent handles routine trade and service enquiries around the clock, freeing staff for higher-value work. MarketingTrack™, powered by AI, turns pricing, promotion and channel signals into actionable campaigns. Together, these tools surface demand, automate support, and help teams focus on the decisions that move product — less manual work, sharper insight, faster channels.

AI and human collaboration
Our Vision

Building a more efficient vape industry

TrackElf exists to bring the efficiency of the AI era to an industry that has long deserved better tools. We help retailers protect their margins, help distributors move product with less friction, and help the whole vape industry operate efficiently. Because we believe the industry advances together, TrackElf’s core technology is open source — auditable, extendable, and open to developers and operators across the industry.

This is what we mean by empower expiry-free retailing: not just software, but a commitment to protecting every retailer’s stock, streamlining every channel, and building a more sustainable, more profitable future for every business in the vape industry.

TrackElf — Empowering expiry-free retailing

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